If you have successfully registered a Trade Mark, you need to maximise its benefits! Here are some of our tips to assist you with making the best out your registered Trade Mark.
Use your Trade Mark – Trade Mark registration can be subject to removal if you do not use the Trade Mark for a continuous period of 3 years.
Make others aware that the
Trade Mark is registered – You can do this by using or displaying a ® symbol next to your Trade Mark.
Be aware of your Competitors – While you have a Trade Mark registration, your competitors may use marks similar to yours – it will be your responsibility to be aware of what your Competitors are up to.
Protect your Trade Mark – A registered Trade Mark is an exclusive right to use the Trade Mark in Australia for the goods and services the Trade Mark is registered in. If a Competitor infringes on your registered Trade Mark, you must be prepared to take action to protect those rights.
Renew your Trade Mark – Trade Mark registration lasts for 10 years and you must be aware of the renewal dates or risk your Trade Mark registration expiring!