Is a logo really necessary?

Many businesses struggle with branding and distinguishing themselves from the crowd. Branding and managing branding can be difficult especially in a competitive environment.

One of the questions that are commonly asked when establishing a brand is whether a logo is really necessary.

We would be lying to you if we said that a logo is absolutely essential to a business. A logo is just one part of your marketing and branding strategy. It’s not essential, however there are benefits to a logo that you just cannot ignore. To start off with, a well designed logo catches the eye and offers an easy way for your clients or customers to remember and distinguish you from your competition.

There are also benefits to a logo from a trade mark registration perspective. A visual and distinctive trade mark is typically easier to register than a word trade mark.

All in all – a logo is not necessary, but you should strongly consider one if you want to build a successful and distinctive brand!