Is Timing Everything?

When is the Best Time to Register a Trade Mark?

Through the course of helping clients with their trade marks, I’ve had the privilege of meeting entrepreneurs and business owners from diverse industry backgrounds with varying trade mark requirements.

Some clients come to us because they’re just starting a business and want to make sure that their brand is protected from the get-go. Others because their business is in the growth phase and brand protection has become a primary focus.

In many conversations with clients, the following question often pops up – “When is the best time to register a trade mark?” To which the response is generally, “It depends.”

This may sound vague but truth is, there is no “right” answer to this question. It depends on the circumstances – What goods or services does your business provide? How are you launching your business? Do you have the capital to register your trade mark now? Are your resources better used elsewhere? The list goes on.

What I will say though is that the due diligence behind your trade mark is important. Having a trade mark is not a green light to running a business. You can start and continue a successful business without registering your trade mark, but you should be aware of the trade mark requirements before doing so.

This is where we come in – we can help you understand the trade mark requirements so that you can make an informed decision about your trade mark and the best time for you to register your trade mark. It’s all about good business savvy and where trade marks are concerned, the saying that “knowledge is power” most definitely applies.

Trade Mark Enquiry

For more information on our trade mark services and quotes on our professional fees, please contact us or visit our quoting page. Our experienced trade mark lawyers will contact you to explore how we can improve your business and add to your balance sheet by realising the value in your intellectual property through trade mark registration.

Carina Yap

Carina Yap
Trade Mark Lawyer

Carina Yap is a solicitor with Phang Legal, an incorporated legal practice based in Parramatta CBD providing professional legal services in trade mark advice, representation and trade mark registration to businesses across Sydney and Australia.