Case Study: Come on Aussie!

The case of John Patrick Sheils v LLeyton Hewitt Marketing Pty Limited demonstrates how powerful a registered trade mark can be in protecting your brand.

In this case, Lleyton Hewitt Marketing (LHM) had made an application to register a trade mark in 2007 with the words “come on” and a logo featuring a man doing a fist pump. However, a somewhat similar trade mark had been registered by Mr Sheils in 2004. After Mr Sheils objected by way of a letter to LHM’s trade mark being registered, LHM bit back by seeking Mr Sheils’ trade mark be removed. More